Marketing Quotes by Simon Mainwaring

The currency of universal values make brands innately sharable.

— Simon Mainwaring

Make the customer the hero of your brand's story.

— Simon Mainwaring

Brands must become architects of community.

— Simon Mainwaring

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

— Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent…

— Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability.

— Simon Mainwaring

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

— Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of…

— Simon Mainwaring

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

— Simon Mainwaring

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can…

— Simon Mainwaring

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against…

— Simon Mainwaring

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they…

— Simon Mainwaring

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising…

— Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their…

— Simon Mainwaring

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are…

— Simon Mainwaring

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…

— Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a…

— Simon Mainwaring

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships…

— Simon Mainwaring

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource…

— Simon Mainwaring

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do…

— Simon Mainwaring

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

— Simon Mainwaring

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By…

— Simon Mainwaring

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.…

— Simon Mainwaring

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem…

— Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:…

— Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For…

— Simon Mainwaring

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.…

— Simon Mainwaring

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to…

— Simon Mainwaring

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands…

— Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its…

— Simon Mainwaring

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best…

— Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go…

— Simon Mainwaring

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that…

— Simon Mainwaring

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of…

— Simon Mainwaring

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort…

— Simon Mainwaring

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their…

— Simon Mainwaring

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to…

— Simon Mainwaring