David Ogilvy made his copywriters come up 100 different…
“David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Copywriters should generate many headline options to discover the most effective one.
In simple terms: Create many headlines to find the best.
Key Takeaway
Write dozens, then test.
Themes
creativity
testing
advertising
Mood
focused
energetic
Type
practical
instructional
When to use this quote
- ad campaigns
- product launches
- branding projects
Key Concepts
copywriting
ideation
A/B testing
Questions to Reflect On
- How do you decide which headline to keep?
- What metrics guide your selection?
A Different Perspective
Too many options can cause analysis paralysis without clear criteria.