Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy Copy Share Image
Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious. — David Ogilvy Copy Share Image
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers… — David Ogilvy Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Copy Share Image
If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the… — David Ogilvy Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Copy Share Image
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by… — David Ogilvy Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind… — David Ogilvy Copy Share
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a… — David Ogilvy Copy Share
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share
