“Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.” — David Ogilvy Perfection Copy Share Image
If you can’t advertise yourself, what hope do you have of advertising anything else? — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. — David Ogilvy Advertising Copy Share Image
Advertising reflects the mores of society, but it does not influence them. — David Ogilvy Advertising Copy Share Image
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind — David Ogilvy Bird Copy Share Image
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad… — David Ogilvy Comedy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Advertising Copy Share Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination. — David Ogilvy Copy Share Image
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a… — David Ogilvy Boss Copy Share Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They… — David Ogilvy Copy Share Image
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason. — David Ogilvy Business Copy Share Image
Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read… — David Ogilvy Anatomy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Advertising Copy Share Image
“Look for young men and women who can one day lead your agency. Is there any way of predicting the capacity to… — David Ogilvy Leadership Copy Share Image
“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to… — David Ogilvy Emotional reactions Copy Share Image
We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Advertising Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Advertising Copy Share Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to… — David Ogilvy Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Copy Share Image
“The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to… — David Ogilvy Democratic leadership Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Advertising Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Advertising Copy Share Image
Our business is infested with idiots who try to impress by using pretentious jargon. — David Ogilvy Business Copy Share Image
I admire people with gentle manners who treat other people as human beings. — David Ogilvy Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Big idea Copy Share Image
Don't bunt. Aim out of the ball park. Aim for the company of immortals. — David Ogilvy Copy Share Image
You will never win fame and fortune unless you invent big ideas. — David Ogilvy Big idea Copy Share Image
I always use my clients' products. This is not toady-ism, but elementary good manners. — David Ogilvy Copy Share Image
You aren’t advertising to a standing army; you are advertising to a moving parade. — David Ogilvy Advertising Copy Share Image
Lazy and superficial men and women do not produce superior work. — David Ogilvy Feminism Copy Share Image
