“Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.” — David Ogilvy Perfection Copy Share Image
My motto has always been: Only first class business and that in a first class way — David Ogilvy Business Copy Share Image
If you can’t advertise yourself, what hope do you have of advertising anything else? — David Ogilvy Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Advertising Copy Share Image
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad… — David Ogilvy Comedy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They… — David Ogilvy Copy Share Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination. — David Ogilvy Copy Share Image
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a… — David Ogilvy Boss Copy Share Image
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product… — David Ogilvy Advertising Copy Share Image
The advertisers who believe in the selling power of jingles have never had to sell anything. — David Ogilvy Copy Share Image
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead… — David Ogilvy Best leader Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Advertising Copy Share Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the… — David Ogilvy Advertising Copy Share Image
Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read… — David Ogilvy Anatomy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Advertising Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer… — David Ogilvy Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Advertising Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Executives Copy Share Image
I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them… — David Ogilvy Baby Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Business Copy Share Image
“The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to… — David Ogilvy Democratic leadership Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up… — David Ogilvy Advertising Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Copy Share Image
“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls.… — David Ogilvy Business Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Copy Share Image
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every… — David Ogilvy Around the world Copy Share Image
No sale, no commission. No commission, no eat. That made an impression on me. — David Ogilvy Copy Share Image
Positioning should be decided before the advertising is created — David Ogilvy Advertising Copy Share Image
