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Supposing you've got an acute appendicitis. You've got to…

“Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?” quote by David Ogilvy
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“Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?”

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Choosing expertise over intuition is crucial in critical, life‑saving decisions.

In simple terms: Prefer a knowledgeable surgeon over one relying on gut.

Key Takeaway

Trust proven knowledge in high‑stakes situations.

Themes

decision making expertise intuition risk management

Mood

pragmatic reflective

Type

business ethical

When to use this quote

  • medical emergencies
  • business crises
  • legal judgments

Key Concepts

cognitive bias professional ethics

Questions to Reflect On

  • When is gut feeling appropriate?
  • How to assess expertise quickly?
A Different Perspective

Intuition can be valuable when expertise is unavailable.

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