“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional… — David Ogilvy Morale Copy Share Image
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good… — David Ogilvy Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Advertising Copy Share Image
Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing… — David Ogilvy Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Advertising Copy Share Image
“It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year… — David Ogilvy Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Advertising Copy Share Image
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which… — David Ogilvy Country Copy Share Image
“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to… — David Ogilvy Duty Copy Share Image
“It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose… — David Ogilvy Copy Share Image
“The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Advertising Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Copy Share Image
