The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy Comedy Copy Share Image
I prefer the discipline of knowledge to the anarchy of ignorance. — David Ogilvy Anarchy Copy Share Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines. — David Ogilvy Books Copy Share Image
Ninety-nine percent of advertising doesn't sell much of anything. — David Ogilvy Advertising Copy Share Image
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the… — David Ogilvy Copy Share Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. — David Ogilvy Clock Copy Share Image
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. — David Ogilvy Advertising Copy Share Image
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy Copy Share Image
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. — David Ogilvy Boredom Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Advertising Copy Share Image
“If you choose to ignore these factors, good luck to you. A blind pig can sometimes find truffles, but it helps to… — David Ogilvy Copy Share Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. — David Ogilvy Advertising Copy Share Image
“However able they may be, ambitious people won’t stay in outfits which practice nepotism. This is one mistake I did not make;… — David Ogilvy Business Copy Share Image
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers… — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,… — David Ogilvy Copy Share Image
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do… — David Ogilvy Copy Share Image
The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys… — David Ogilvy Book Copy Share Image
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their… — David Ogilvy Creation Copy Share Image
“Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never… — David Ogilvy Copy Share Image
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by… — David Ogilvy Copy Share Image
“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.” — David Ogilvy Baseball Copy Share Image
What you say in advertising is more important than how you say it. — David Ogilvy Advertising Copy Share Image
Creativity Is a fancy word for the work we have to do by Friday. — David Ogilvy Creativity Copy Share Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Advertising Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Advertising Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copywriting Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy Advertising Copy Share Image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy Advertising Copy Share Image
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable. — David Ogilvy Copy Share Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern… — David Ogilvy Advertising Copy Share Image
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. — David Ogilvy Copy Share Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? — David Ogilvy Advertising Copy Share Image
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. — David Ogilvy Copy Share Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you… — David Ogilvy Copy Share Image
