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Like a midwife, I make my living bringing new babies into…

“Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.” quote by David Ogilvy
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“Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.”

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Creating ads is like delivering new life; the advertiser births ideas that impact culture.

In simple terms: Advertising creates new ideas like a midwife.

Key Takeaway

Treat campaigns as creations.

Themes

advertising creativity birth metaphor

Mood

inspirational reflective

Type

philosophical practical

When to use this quote

  • product launches
  • creative brainstorming
  • agency pitches

Key Concepts

branding consumer psychology

Questions to Reflect On

  • How can you balance creativity with data?
  • What defines a successful “birth” of a campaign?
A Different Perspective

Risk of over‑idealizing ads can ignore market realities.

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