Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and… — Roy H. Williams Copy Share Image
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product… — Roy H. Williams Copy Share Image
What this means is that the first week of every new series of ads will continue to yield softer results than you… — Roy H. Williams Copy Share Image
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with… — Roy H. Williams Copy Share Image
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it… — Roy H. Williams Copy Share Image
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. — Roy H. Williams Copy Share Image
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own… — Roy H. Williams Copy Share Image
Passion doesn't create commitment; commitment creates passion. To what are you committed? — Roy H. Williams Copy Share
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is… — Roy H. Williams Copy Share
Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality. — Roy H. Williams Copy Share
In marketing you must choose between boredom, shouting and seduction. Which do you want? — Roy H. Williams Copy Share
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a… — Roy H. Williams Copy Share
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create… — Roy H. Williams Copy Share
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more… — Roy H. Williams Copy Share
It is a lack of commitment, not a lack of talent, that damns you to mediocrity. — Roy H. Williams Copy Share
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep… — Roy H. Williams Copy Share
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs. — Roy H. Williams Copy Share
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to… — Roy H. Williams Copy Share
Small thoughts fit easily into a closed mind, but big thoughts require an open one. — Roy H. Williams Copy Share
