Roy H. Williams

Lives, like money, are spent. What are you buying with yours?

— Roy H. Williams

Our actions are all that separate our daydreams from our goals.

— Roy H. Williams

Use half as many words and they'll hit twice as hard.

— Roy H. Williams

Writing good ads is easy when you have something to say.

— Roy H. Williams

The risk of insult is the price of clarity.

— Roy H. Williams

Turning the other cheek isn't submissive. It's defiant.

— Roy H. Williams

Contrary to popular belief, Americans don't hate advertising.

— Roy H. Williams

Live and “love to be fascinated.

— Roy H. Williams

Numerals are images of amounts. But the amounts they represent are real.

— Roy H. Williams

“Sad is the man who has no place to put his faith other than in himself.”

— Roy H. Williams

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

— Roy H. Williams

Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.

— Roy H. Williams

Words are mere shadows cast by ideas. But the ideas they represent are real.

— Roy H. Williams

Strings of gravity vibrate at a different frequency than strings of light.

— Roy H. Williams

Passion doesn't create commitment; commitment creates passion. To what are you committed?

— Roy H. Williams

People don't trade money for things when they value their money more highly than they value the things.

— Roy H. Williams

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and…

— Roy H. Williams

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product…

— Roy H. Williams

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

— Roy H. Williams

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

— Roy H. Williams

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it…

— Roy H. Williams

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really…

— Roy H. Williams

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the…

— Roy H. Williams

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly…

— Roy H. Williams

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new…

— Roy H. Williams

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble…

— Roy H. Williams

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own…

— Roy H. Williams

Having the right message is what matters. It's not who you reach, it's what you say.

— Roy H. Williams

No trade will be made unless they want the thing more than they want their money.

— Roy H. Williams

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

— Roy H. Williams

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

— Roy H. Williams

A visual image in the hand of an artist is merely a tool to trigger a mental image.

— Roy H. Williams

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

— Roy H. Williams

In marketing you must choose between boredom, shouting and seduction. Which do you want?

— Roy H. Williams

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the…

— Roy H. Williams

A good story often increases the salability of an item without increasing its actual value.

— Roy H. Williams

Follow a trail of bold mistakes and at the end of them you will find a genius.

— Roy H. Williams

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

— Roy H. Williams

The salability of an item can often be improved while the value itself remains unchanged.

— Roy H. Williams

The first step in exceeding your customer's expectations is to know those expectations.

— Roy H. Williams