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What you say in advertising is more important than how you…

“What you say in advertising is more important than how you say it.” quote by David Ogilvy
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“What you say in advertising is more important than how you say it.”

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Message content matters more than delivery style in advertising effectiveness.

In simple terms: What you say beats how you say it.

Key Takeaway

Focus on clear, compelling messages.

Themes

advertising communication messaging strategy clarity

Mood

pragmatic analytical

Type

marketing strategic

When to use this quote

  • product launch
  • public relations
  • content creation
  • media planning

Key Concepts

message hierarchy audience perception branding persuasion

Questions to Reflect On

  • How to balance message and style?
  • When does style become essential?
A Different Perspective

Style can still influence audience reception.

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