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While you are responsible to your clients for sales…

“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.” quote by David Ogilvy
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“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.”

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Responsibility extends beyond client results to the impact of ads on consumers' lives and values.

In simple terms: Advertisers must consider consumer welfare.

Key Takeaway

Prioritize ethical advertising.

Themes

ethics responsibility advertising

Mood

thoughtful serious

Type

ethical professional

When to use this quote

  • marketing strategies
  • brand building
  • media planning
  • public policy

Key Concepts

consumer protection social impact corporate duty

Questions to Reflect On

  • How do you measure ad impact on consumers?
  • What standards guide ethical advertising?
A Different Perspective

Profit motives can conflict with ethics.

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