Crazy Quote by Steve Ells
“When I told my friends and family that I was leaving Stars to open a burrito shop in Denver, they thought I was crazy, but not long after the success of the first Chipotle, I knew I had to open just one more, so I opened a second one on Colorado Boulevard, which turned out to be even busier than the first.”
About This Quote
Source Interview: Business interview with Steve Ells, 2015
Leaving a stable career to pursue a risky venture can be justified when early success signals market demand, prompting rapid expansion.
In simple terms: Risk can pay off if early signs are strong.
Key Takeaway
Leverage early wins to scale quickly.
Themes
entrepreneurship
risk
growth
market validation
Mood
excited
determined
optimistic
Type
motivational
business
inspirational
When to use this quote
- starting a new restaurant
- expanding a franchise
- investing in location
- managing rapid growth
Key Concepts
Opportunity recognition
scaling strategy
customer demand
Questions to Reflect On
- What indicators would convince you to scale fast?
- How do you balance risk and reward?
A Different Perspective
Success may be fragile; overexpansion can strain resources.
