Faith Quote by Simon Sinek
““Trust does not emerge simply because a seller makes a rational case why the customer should buy a product or service, or because an executive promises change. Trust is not a checklist. Fulfilling all your responsibilities does not create trust. Trust is a feeling, not a rational experience. We trust some people and companies even when things go wrong, and we don’t trust others even though everything might have gone exactly as it should have. A completed checklist does not guarantee trust. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. With trust comes a sense of value—real value, not just value equated with money. Value, by definition, is the transference of trust. You can’t convince someone you have value, just as you can’t convince someone to trust you. You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk about your WHY and prove it with WHAT you do.””
About This Quote
Source Book: The Infinite Game, 2019
Trust arises from shared values and demonstrated integrity, not from checklists or rational arguments.
In simple terms: Trust is felt, not proven.
Earn trust through shared values.
Themes
Mood
Type
When to use this quote
- team building
- customer relations
- brand management
- crisis communication
Key Concepts
Questions to Reflect On
- What values do you embody?
- How do you show consistency?
Trust can be broken despite perfect performance.