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Assets Quote by Stephen Covey

“Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a pragmatic, tangible, actionable asset that you can create.” quote by Stephen Covey
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“Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a pragmatic, tangible, actionable asset that you can create.”

Stephen Covey

About This Quote

Trust is a concrete resource that can be built and leveraged through deliberate actions, not an innate trait.

In simple terms: Trust is a buildable asset.

Key Takeaway

Trust can be cultivated and used strategically.

Themes

leadership psychology organizational behavior relationships trust building

Mood

confident optimistic pragmatic

Type

advice observation statement

When to use this quote

  • team meetings
  • client negotiations
  • project onboarding
  • conflict resolution

Key Concepts

social capital reliability credibility collaboration

Practical Applications

  • leadership training
  • performance management

Questions to Reflect On

  • How can you measure trust in a team?
  • What actions most effectively increase trust?
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