Acceptance Quote by Satoru Iwata

We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…

— Satoru Iwata

For young players, classic games are brand new. For others, they are a way to feel young again.

— Satoru Iwata

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…

— Satoru Iwata

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…

— Satoru Iwata

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…

— Satoru Iwata

Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,

— Satoru Iwata

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…

— Satoru Iwata

At Nintendo, we do not run from risk. We run to it.

— Satoru Iwata

If you want our world-known names, you can't have them unless you own the Nintendo machine.

— Satoru Iwata

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…

— Satoru Iwata

The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…

— Satoru Iwata

On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…

— Satoru Iwata