Around the world Quote by Robert S. Kaplan
““AS COMPANIES AROUND the world transform themselves for competition that is based on information, their ability to exploit intangible assets has become far more decisive than their ability to invest in and manage physical assets.””
About This Quote
Source Book: “Balanced Scorecard Evolution”, 2012
In modern competition, leveraging intangible assets like knowledge and brand outweighs physical asset investment.
In simple terms: Intangible assets drive success now.
Key Takeaway
Prioritize knowledge and brand.
Themes
business strategy
intangible assets
competition
innovation
Mood
analytical
forward‑looking
strategic
Type
business
philosophical
practical
When to use this quote
- corporate planning
- product development
- market analysis
- digital transformation
Key Concepts
economics
strategic management
technology
Questions to Reflect On
- How can you assess your intangible strengths?
- What intangible assets can you develop?
A Different Perspective
Physical assets still matter in certain industries.
