Assets Quote by Lee Kun-hee
“An enterprise's most vital assets lie in its design and other creative capabilities.”
About This Quote
Source Book: Samsung Leadership Principles, 2015
Design and creativity are the core competitive advantages of a company.
In simple terms: Design is a key asset.
Key Takeaway
Invest in creative talent.
Themes
innovation
creativity
strategy
Mood
inspirational
strategic
Type
business
leadership
When to use this quote
- product development
- branding
- marketing campaigns
Key Concepts
design thinking
intellectual capital
Questions to Reflect On
- How can you nurture creativity in a large organization?
- What metrics show design impact?
A Different Perspective
Design alone cannot guarantee market success without execution.
![“[When I die], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of a sad list of people hurt, people let down, assets wasted and advantages squandered.” quote by Anthony Bourdain](https://sms4smile.com/quotes/img-quotes/ba3/anthony-bourdain-649_advantage_when-i-die-i-will-decidedly-not-be-regre_24502.jpg)
