Car Quote by Robert Lepage
“I think theatre must be an event, an experience, not compete with cinema. When people are able to download stories on Netflix, you need to give them a good reason to jump into the car and drive two hours. It has to be something you can only see in the theatre, and it has to be worth it.”
About This Quote
Source Interview: Discussion on theatre vs cinema, 2015
Theatre must offer a unique, live experience that cannot be replicated by streaming, giving audiences a compelling reason to attend in person.
In simple terms: Live theatre must be distinct from movies.
Key Takeaway
Create exclusive, immersive stage experiences.
Themes
theatre
experience
competition
audience
media
live performance
exclusivity
Mood
inspirational
practical
strategic
Type
creative
marketing
When to use this quote
- theatre marketing
- event planning
- creative direction
Key Concepts
experience design
audience engagement
media competition
Questions to Reflect On
- What can theatres do to make the live experience irreplaceable?
- How does distance affect audience commitment?
A Different Perspective
Streaming offers convenience that challenges live attendance.
