Advertising Quote by Robert Kane Pappas
“The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.”
About This Quote
Source Interview: Indie Filmmakers Forum, 2015
Big studios dominate advertising, leaving independents with limited reach and resources.
In simple terms: Large studios control ads, hurting indie filmmakers.
Seek alternative, strategies.
Themes
Mood
Type
When to use this quote
- film festivals
- social media campaigns
- crowdfunding promotions
Key Concepts
Questions to Reflect On
- What creative ways can independents market films?
- Can partnerships level the playing field?
Alternative channels may lack scale and ROI.