Business Quote by Robert G. Picard
“Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.”
About This Quote
Source Article: The Economics of Online Newspapers, 2008
Simply moving newspaper content online and expecting payment fails because publishing and payment are distinct business models.
In simple terms: Online content alone doesn’t guarantee revenue.
Key Takeaway
Develop separate monetization strategies for digital media.
Themes
business models
digital media
revenue
strategy
Mood
analytical
critical
Type
strategic
insightful
When to use this quote
- news websites
- media startups
- content platforms
Key Concepts
subscription
advertising
paywalls
value proposition
Questions to Reflect On
- How can you create perceived value for online news?
- What hybrid models could sustain free and paid content?
A Different Perspective
Readers may resist paying for content they previously accessed for free.
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