Available Quote by Robert G. Picard
“Charging for news online won't work if what is provided is the same as is available elsewhere.”
About This Quote
Source Article: The Future of News Business Models, 2010
Identical free content undermines paid online news; differentiation is essential.
In simple terms: Free content kills paid news.
Key Takeaway
Offer unique value to pay.
Themes
media
economics
digital
content
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- newsrooms
- online platforms
- advertisers
Key Concepts
subscription models
paywalls
exclusive reporting
Questions to Reflect On
- What unique content can you provide?
- How do paywalls affect readership?
A Different Perspective
Consumers may still expect free access despite value.
