Active Quote by Robert G. Picard
“What most news people don't comprehend is that most of the public are not heavy information seekers - unlike journalists and the smaller portion of the population that is socially, politically and economically active.”
About This Quote
Source Article: Media Consumption Trends, 2018
Notes that most people are not active information seekers unlike journalists and a small, politically active segment.
In simple terms: Most people don’t seek news actively.
Key Takeaway
Consider how to engage passive audiences.
Themes
media
information
engagement
Mood
analytical
concerned
Type
observational
critical
When to use this quote
- news platforms
- public policy
- education campaigns
Key Concepts
public awareness
journalistic responsibility
Questions to Reflect On
- How can media become more appealing to passive readers?
- What incentives encourage active information seeking?
A Different Perspective
Assuming all audiences are equally active can misguide strategies.
