"If a company is second rate, the logo……" — Paul Rand
"If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned."
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Paul Rand
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28 Quotes by Paul Rand
Paul Rand has 28 quotes on this site.
A few more worth reading:
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no…
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative…
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Design is everything. Everything!
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The reason I always insisted on signing my work was not to be subordinate to anyone.
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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a…
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select…
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Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the…
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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows,…
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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or…
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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism...…
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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it…
See all 28 quotes by Paul Rand »
More Audience Quotes
This quote is filed under Audience Quotes,
one of 3,330 quotes in that category. Here are a few more:
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I want to do what I want when I want to do it not be dictated to by audiences.
— Dario Argento
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I believe in anything that will engage the audience and make the story more effective.
— J. J. Abrams
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I began to work the stage and get the audience into it. I also learned how to have fun out…
— Aaliyah
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Confronting a stadium audience, you can't see the whites of their eyes. It's just an amorphous mass of noise and,…
— Rowan Atkinson
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You see, the interesting thing about books, as opposed, say, to films, is that it's always just one person encountering…
— Paul Auster
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If you really want to help the American theater, don't be an actress, dahling. Be an audience.
— Tallulah Bankhead
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I don't feel like I need to preach to the world or nothing like that. I just feel like I…
— Erykah Badu
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I have the ability to sing with emotion and feeling, but if you say I sound like Billie Holiday, that's…
— Erykah Badu
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You're creating a different world and the actor's job is to be able to convince the audience to enter into…
— Christian Bale
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I am a real ham. I love an audience. I work better with an audience. I am dead, in fact,…
— Lucille Ball
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I always feel that art in general and acting in particular should make the audience a little uncomfortable, to slap…
— Antonio Banderas
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I'm trying to build a strong business. I want to create new stars, new shows and new products for my…
— Tyra Banks
See all 3,330 Audience Quotes »