"If I was influenced by anything, it was……" — Paul Rand
"If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong."
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Paul Rand
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28 Quotes by Paul Rand
Paul Rand has 28 quotes on this site.
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no…
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative…
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Design is everything. Everything!
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The reason I always insisted on signing my work was not to be subordinate to anyone.
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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a…
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select…
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Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the…
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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows,…
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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or…
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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism...…
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Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is…
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