Paul Rand Quotes

29 quotes in 463 categories

• Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be…
• Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
• Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical…
• Design is everything. Everything!
• The reason I always insisted on signing my work was not to be subordinate to anyone.
• Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition…
• Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together…
• Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee,…
• Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at…
• Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in…
• I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.
• If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is…
• Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to…
• Don't try to be original; just try to be good.
• You will learn most things by looking, but reading gives understanding. Reading will make you free.
• Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
• So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals…
• The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The…
• I was too practical to want to be a painter.
• Ideas do not need to be esoteric to be original or exciting.

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