"Simplicity is not the goal. It is the……" — Paul Rand

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."

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28 Quotes by Paul Rand

Paul Rand has 28 quotes on this site. A few more worth reading:

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no…
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative…
Design is everything. Everything!
The reason I always insisted on signing my work was not to be subordinate to anyone.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a…
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select…
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the…
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows,…
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or…
I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism...…
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it…
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is…

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More Design Quotes

This quote is filed under Design Quotes, one of 3,017 quotes in that category. Here are a few more:

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating… — Giorgio Armani
Pain is temporary. Quitting lasts forever. — Lance Armstrong
Obviously, I come from one background, and the people that design fitness equipment have been doing it for years and… — Lance Armstrong
The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions… — Mary Astell
The art of living is more like wrestling than dancing. — Marcus Aurelius
Let it be your constant method to look into the design of people's actions, and see what they would be… — Marcus Aurelius
Things alter for the worse spontaneously, if they be not altered for the better designedly. — Francis Bacon
There is no excellent beauty that hath not some strangeness in the proportion. — Francis Bacon
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur. — Red Adair
You don't take a photograph, you make it. — Ansel Adams
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete… — Douglas Adams
Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next. — Tyra Banks

See all 3,017 Design Quotes »