"Design is the method of putting form and……" — Paul Rand
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
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Paul Rand
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28 Quotes by Paul Rand
Paul Rand has 28 quotes on this site.
A few more worth reading:
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative…
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Design is everything. Everything!
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The reason I always insisted on signing my work was not to be subordinate to anyone.
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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a…
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select…
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Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the…
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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows,…
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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or…
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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism...…
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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it…
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Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is…
See all 28 quotes by Paul Rand »
More Aesthetic Quotes
This quote is filed under Aesthetic Quotes,
one of 445 quotes in that category. Here are a few more:
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At one of the annual conventions of the American Society for Aesthetics much confusion arose when the Society for Anesthetics…
— Rudolf Arnheim
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No book includes the entire world. It's limited. And so it doesn't seem like an aesthetic compromise to have to…
— Paul Auster
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We're dabbling in eugenics all the time, breeding ideal crops to replace less aesthetic or nutritious or hardy varieties; leveling…
— Diane Ackerman
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I don't think it's possible to touch people's imagination today by aesthetic means.
— J. G. Ballard
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I suspect that many of the great cultural shifts that prepare the way for political change are largely aesthetic. A…
— J. G. Ballard
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I've handled colour as a man should behave. You may conclude that I consider ethics and aesthetics as one.
— Josef Albers
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Visual art and writing don't exist on an aesthetic hierarchy that positions one above the other, because each is capable…
— William S. Burroughs
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There is a certain aesthetic pleasure in trying to imagine the unimaginable and failing, if you are a reader.
— A. S. Byatt
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I think we need the feminine qualities of leadership, which include attention to aesthetics and the environment, nurturing, affection, intuition…
— Deepak Chopra
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I think decor says a lot about someone's social position, their taste, their sensibility, their work - and also about…
— Pedro Almodovar
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Mathematics as an expression of the human mind reflects the active will, the contemplative reason, and the desire for aesthetic…
— Richard Courant
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A designer is a planner with an aesthetic sense.
— Bruno Munari
See all 445 Aesthetic Quotes »