All Paul Rand Quotes
- If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do… Audience
- To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to… Add
- Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which… Abstracts
- Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution… Art
- The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. Adaptability
- A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived. Consequence
- Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form. Aesthetic
- Being good is more important than being original. Originality is a product, not an intention. Good