"To design is much more than simply to……" — Paul Rand
"To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry."
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Paul Rand
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28 Quotes by Paul Rand
Paul Rand has 28 quotes on this site.
A few more worth reading:
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no…
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative…
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Design is everything. Everything!
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The reason I always insisted on signing my work was not to be subordinate to anyone.
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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a…
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select…
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Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the…
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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows,…
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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or…
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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism...…
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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it…
See all 28 quotes by Paul Rand »
More Add Quotes
This quote is filed under Add Quotes,
one of 1,898 quotes in that category. Here are a few more:
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There's no lack of writers writing novels in America, about America. Therefore, it seems to me it would be wasteful…
— Chinua Achebe
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To give real service you must add something which cannot be bought or measured with money, and that is sincerity…
— Douglas Adams
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For horror movies, color is reassuring because, at least in older films, it adds to the fakey-ness.
— Lynda Barry
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Passion is what adds so much value to life. And if you think about the things that you do, there's…
— Mario Batali
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I don't tend to do much with my lips. My lips are naturally very pink, so if I add any…
— Kate Beckinsale
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My mantra is: put your brain into gear and if you can add to what's on the screen then do…
— Richie Benaud
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You will obtain a vision of matter that is perhaps fatiguing for your imagination, but pure and stripped of what…
— Henri Bergson
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In Mexico we have a trick - add a crystal of salt to the kettle and the tea tastes better,…
— Gael Garcia Bernal
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Color does not add a pleasant quality to design - it reinforces it.
— Pierre Bonnard
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I'm an instant star. Just add water and stir.
— David Bowie
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We have fought for social justice. We have fought for economic justice. We have fought for environmental justice. We have…
— Barbara Boxer
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I tend to think the world is a bit of a miserable place, so anyone who can add to people's…
— Jo Brand
See all 1,898 Add Quotes »