"Graphic Design, which fulfills aesthetic needs, complies with……" — Paul Rand

"Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant."

Paul Rand

28 Quotes by Paul Rand

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