"In fact, I believe the first companies that……" — Simon Mainwaring
"In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty."
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Simon Mainwaring
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127 Quotes by Simon Mainwaring
Simon Mainwaring has 127 quotes on this site.
A few more worth reading:
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Technology is teaching us to be human again.
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises…
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Make the customer the hero of your brand's story.
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The future of profit is purpose.
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Social media is not an end in itself. It's just another tool to reach people.
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How well you tell your story determines how well your customers tell your story.
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The false separation between living and giving must end.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders…
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a…
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you…
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The currency of universal values make brands innately sharable.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically,…
See all 127 quotes by Simon Mainwaring »
More Authentic Quotes
This quote is filed under Authentic Quotes,
one of 628 quotes in that category. Here are a few more:
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In the history of Wikileaks, nobody has claimed that the material being put out is not authentic.
— Julian Assange
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Authentic values are those by which a life can be lived, which can form a people that produces great deeds…
— Allan Bloom
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I love eating shabu-shabu in Japan - a kind of beef hotpot. But if you're talking about authentic, traditional food,…
— Andrea Bocelli
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The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.
— Daniel J. Boorstin
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Get up early and go to the local produce markets. In Latin America and Asia, those are usually great places…
— Anthony Bourdain
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It makes it fun. When an actor plays a character, you want what that character wants. Otherwise it doesn't look…
— Alan Alda
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Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any…
— Albert Camus
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Every writer knows he is spurious; every fiction writer would rather be credible than authentic.
— John le Carre
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I see it as my duty in some way is to be out in the world as an Australian putting…
— Nick Cave
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When I am finishing a picture, I hold some God-made object up to it - a rock, a flower, the…
— Marc Chagall
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You know, I think what the American people want more than anything else right now is someone who's just going…
— Chris Christie
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People always tell me, 'Reinvent yourself, re-this, re-whatever.' I haven't reinvented myself. It's an honest evolution. I've always been authentic.
— Pamela Anderson
See all 628 Authentic Quotes »