Simon Mainwaring Quotes

127 quotes in 1877 categories

• Technology is teaching us to be human again.
• When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of…
• Make the customer the hero of your brand's story.
• The future of profit is purpose.
• Social media is not an end in itself. It's just another tool to reach people.
• How well you tell your story determines how well your customers tell your story.
• The false separation between living and giving must end.
• Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as…
• Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult…
• When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to…
• The currency of universal values make brands innately sharable.
• What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
• Work with your competitors when the interest of the community and planet are at stake.
• Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow…
• Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This…
• By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale…
• Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They…
• The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
• The keys to brand success are self-definition, transparency, authenticity and accountability.
• Social media is not about the exploitation of technology but service to community.

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