"Companies and their brands need to reach out……" — Simon Mainwaring
"Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases."
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Simon Mainwaring
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127 Quotes by Simon Mainwaring
Simon Mainwaring has 127 quotes on this site.
A few more worth reading:
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Technology is teaching us to be human again.
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises…
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Make the customer the hero of your brand's story.
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The future of profit is purpose.
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Social media is not an end in itself. It's just another tool to reach people.
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How well you tell your story determines how well your customers tell your story.
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The false separation between living and giving must end.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders…
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a…
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you…
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The currency of universal values make brands innately sharable.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically,…
See all 127 quotes by Simon Mainwaring »
More Architect Quotes
This quote is filed under Architect Quotes,
one of 479 quotes in that category. Here are a few more:
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My dad was an architect, and he wasn't a rich guy, but in our little world in Philadelphia, he was…
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I don't divide architecture, landscape and gardening; to me they are one.
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Architect. One who drafts a plan of your house, and plans a draft of your money.
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I'm strong-willed. Architects are strong-willed. You get the best results with a strong client and a strong architect working together.
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The ultimate goal of the architect...is to create a paradise. Every house, every product of architecture... should be a fruit…
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I have an expensive hobby: buying homes, redoing them, tearing them down and building them up the way they want…
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Here in Barcelona, it's the architects who built the buildings that made the city iconic who are the objects of…
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Artists to my mind are the real architects of change, and not the political legislators who implement change after the…
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Many of the architects of the Vietnam War became near pariahs as they spent the remainder of their lives in…
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We shape our buildings; thereafter they shape us.
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That is the way a great master carpenter feels, or an architect or composer or anyone who creates anything -…
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All those involved in the construction of an architectural design, from the architect to the builder, have an attachment to…
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