"If a brand wants to build social communities,……" — Simon Mainwaring
"If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands."
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Simon Mainwaring
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127 Quotes by Simon Mainwaring
Simon Mainwaring has 127 quotes on this site.
A few more worth reading:
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Technology is teaching us to be human again.
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises…
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Make the customer the hero of your brand's story.
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The future of profit is purpose.
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Social media is not an end in itself. It's just another tool to reach people.
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How well you tell your story determines how well your customers tell your story.
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The false separation between living and giving must end.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders…
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a…
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you…
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The currency of universal values make brands innately sharable.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically,…
See all 127 quotes by Simon Mainwaring »
More Approach Quotes
This quote is filed under Approach Quotes,
one of 2,053 quotes in that category. Here are a few more:
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I approach playing acoustic guitar more of as a percussive instrument. It's fragile. I don't have a lot of finesse…
— Billie Joe Armstrong
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I had a huge advantage when I started 50 years ago - my job was secure. I didn't have to…
— David Attenborough
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We have to rethink our whole energy approach, which is hard to do because we're so dependent on oil, not…
— Margaret Atwood
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Indian religion has always felt that since the minds, the temperaments and the intellectual affinities of men are unlimited in…
— Sri Aurobindo
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I get nervous around girls for the first time. Once I'm in, I can take the reins and go. It's…
— Jensen Ackles
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Nature is a temple in which living columns sometimes emit confused words. Man approaches it through forests of symbols, which…
— Charles Baudelaire
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Be careful that what you write does not offend anybody or cause problems within the company. The safest approach is…
— Scott Adams
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Does not the very word 'creative' mean to build, to initiate, to give out, to act - rather than to…
— Berenice Abbott
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There have been so many people who have said to me, 'You can't do that,' but I've had an innate…
— Halle Berry
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I realised that there's a more muscular approach to film-making that I found very inspiring.
— Kathryn Bigelow
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I'm quite sensitive to women. I saw how my sister got treated by boyfriends. I read this thing that said…
— Orlando Bloom
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I have a utilitarian approach to dressing; as long as I quite like it and it covers me up, I…
— Jo Brand
See all 2,053 Approach Quotes »