"If a brand genuinely wants to make a……" — Simon Mainwaring
"If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story."
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Simon Mainwaring
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127 Quotes by Simon Mainwaring
Simon Mainwaring has 127 quotes on this site.
A few more worth reading:
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Technology is teaching us to be human again.
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises…
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Make the customer the hero of your brand's story.
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The future of profit is purpose.
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Social media is not an end in itself. It's just another tool to reach people.
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How well you tell your story determines how well your customers tell your story.
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The false separation between living and giving must end.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders…
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a…
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you…
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The currency of universal values make brands innately sharable.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically,…
See all 127 quotes by Simon Mainwaring »
More Alignment Quotes
This quote is filed under Alignment Quotes,
one of 80 quotes in that category. Here are a few more:
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There's a gender in your brain and a gender in your body. For 99 percent of people, those things are…
— Chaz Bono
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Authenticity is the alignment of head, mouth, heart, and feet - thinking, saying, feeling, and doing the same thing -…
— Lance Secretan
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Use different basketball offensive alignments to cause confusion for the other team.
— Hubie Brown
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Authenticity is an alignment between your beliefs, your desires and your choices in the world. Desires change throughout the course…
— David Simon
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With the right alignment, everything you want makes its way into your experience. You are the keeper of your own…
— Esther Hicks
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If you make your relationship with your Inner Being your top priority, and you deliberately choose thoughts that allow your…
— Esther Hicks
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When you find that your life is out of alignment with your grandest idea of yourself, seek to change it.
— Neale Donald Walsch
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Make choices that are loving for yourself - with your diet, your relationships, and in speaking your loving truth -…
— India.Arie
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Women have always collected things and saved and recycled them because leftovers yielded nourishment in new forms. The decorative functional…
— Unknown Author
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I am beginning to think of the human imagination as a fruit machine on which victories are rare and separated…
— Philip Larkin
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I have a bad back partially from playing the drums and singing. I used to have to hold my body…
— Don Henley
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There are only two emotions from our perspective ....... The one that feels good, that feeling of hope or happiness…
— Esther Hicks
See all 80 Alignment Quotes »