"Brands must have a point of view on……" — Simon Mainwaring

"Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts."

Simon Mainwaring

127 Quotes by Simon Mainwaring

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