"Your brand is your public identity, what you're……" — Lisa Gansky
"Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear."
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Lisa Gansky
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15 Quotes by Lisa Gansky
Lisa Gansky has 15 quotes on this site.
A few more worth reading:
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A brand is a voice and a product is a souvenir.
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Access to goods, services & talent triumphs over ownership
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The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage…
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I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to…
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At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to…
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Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
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Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make…
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The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in…
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Those projects most successful on Kickstarter - those that receive funding completely and quickly - do so largely because the…
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Walmart and other big-boxers could become the center of gravity for the conservation of goods, employ people with actual know-how,…
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The mobile Web, location-based services, inexpensive and pervasive mobile apps, and new sorts of opportunities to access cars, bikes, tools,…
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Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost…
See all 15 quotes by Lisa Gansky »
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