"A brand is no longer what we tell……" — Scott D. Cook

"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is."

— Scott D. Cook

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19 Quotes by Scott D. Cook

Scott D. Cook has 19 quotes on this site. A few more worth reading:

So I think instead of focusing on the competition, focus on the customer.
Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.
Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for…
A whole generation of Americans will retire in poverty instead of prosperity, because they simply are not preparing for retirement…
Today more people believe in UFOs than believe that Social Security will take care of their retirement.
The current institutionally provided retirement plans will not cover people's needs upon retirement.
Well, today people have to be self-reliant if they want a secure retirement income.
Thirty to 40 years ago, most financial decisions were fairly simple.
We're still in the first minutes of the first day of the Internet revolution.
Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products,…
QuickBooks - the very fact that we could even dream to make something in the business arena, and that it…
The changing nature of money is only one facet of the financial services revolution.

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More Brand Quotes

This quote is filed under Brand Quotes, one of 909 quotes in that category. Here are a few more:

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice… — John Avlon
No, if it was up to me every record would be brand new studio material but Atlantic records asked me… — Sebastian Bach
Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K.… — Scott Adams
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard… — Jeff Bezos
Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves,… — Richard Branson
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds… — Richard Branson
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products… — David Brenner
Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett
In 1989, SimCity introduced an entirely new brand of game play. — Nolan Bushnell
The only thing left that shows I was a heart patient is I have a scar down the middle of… — Dick Cheney

See all 909 Brand Quotes »