"A brand strategy can enable, sometimes crucially, the……" — David A. Aaker
"A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it."
More Brand Quotes
- I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice… — John Avlon
- No, if it was up to me every record would be brand new studio material but Atlantic records asked me… — Sebastian Bach
- Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
- Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K.… — Scott Adams
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard… — Jeff Bezos
- Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
- The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves,… — Richard Branson
- I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds… — Richard Branson
- Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products… — David Brenner
- Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett
- In 1989, SimCity introduced an entirely new brand of game play. — Nolan Bushnell
- The only thing left that shows I was a heart patient is I have a scar down the middle of… — Dick Cheney