Simon Mainwaring Quotes

127 quotes in 1877 categories

• Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a…
• Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world…
• Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest…
• Your computer needn't be the first thing your see in the morning and the last thing you see at night.
• Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction…
• One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
• For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
• Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
• Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
• Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish…
• Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need…
• Business practices and how we treat the planet are also in desperate need of re-humanization.
• It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
• Like all technology, social media is neutral but is best put to work in the service of building a better world.
• Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on…
• We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and…
• The leverage and influence social media gives citizens are rapidly spreading into the business world.
• The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
• There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
• And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42…

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