Simon Mainwaring Quotes

127 quotes in 1877 categories

• Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's…
• The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they…
• There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by…
• As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
• As we all know, lasting relationships can't be rushed.
• Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
• Brands must become architects of community.
• CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
• Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
• Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
• Consumers want a better world, not just better widgets.
• Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
• Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
• Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
• Millions of people are falling out of the middle class into the ranks of the poor.
• More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
• Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
• Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
• Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to…
• The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world…

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