« All Brands Quotes · Simon Mainwaring's Page
Brands Quotes by Simon Mainwaring
- Make the customer the hero of your brand's story.
- When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to…
- The currency of universal values make brands innately sharable.
- What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
- Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow…
- Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This…
- Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They…
- The keys to brand success are self-definition, transparency, authenticity and accountability.
- Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a…
- Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction…
- For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
- Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
- Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish…
- It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
- The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
- The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they…
- Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
- Brands must become architects of community.
- Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
- Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
More Brands Quotes
- I recorded a song called, I Fall to Pieces, and I was in a car wreck. Now I'm worried because I have… — Patsy Cline
- I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every… — John Avlon
- No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put… — Sebastian Bach
- Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the… — Scott Adams
- Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
- The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at… — Richard Branson
- I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson
- The only thing left that shows I was a heart patient is I have a scar down the middle of my chest… — Dick Cheney