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Brands Quotes by David Ogilvy
- There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the…
- Every ad is an investment in the long-term image of a brand.
- Nobody has ever built a brand by imitating somebody else's advertising.
- Within every brand is a product, but not every product is a brand.
- Every advertisement is part of the long term investment in the personality of the brand.
- Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
- If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but…
- You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or…
- Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
More Brands Quotes
- I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every… — John Avlon
- No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put… — Sebastian Bach
- Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin
- Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the… — Scott Adams
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos
- Children are natural Zen masters; their world is brand new in each and every moment. — John Bradshaw
- The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at… — Richard Branson
- I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson
- Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into… — David Brenner
- Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett
- In 1989, SimCity introduced an entirely new brand of game play. — Nolan Bushnell
- The only thing left that shows I was a heart patient is I have a scar down the middle of my chest… — Dick Cheney