Afford Quote by Parker Harris

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

“Customers rarely know what they want until they don't get it.”

— William Vaughn

You have to have what your customers need because if you don't have what your customers need, you're not going to have customers.

— Rick Harrison

Customers are now driven by trying to optimize value.

— Azim Premji

We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and…

— Yvon Chouinard

It isn't the consumers' job to know what they want.

— Steve Jobs

“When you let customers outgrow you, you'll most likely wind up with a product that's basic - and that's fine. Small, simple, basic needs…

— Jason Fried, David Heinemeier Hansson, Matthew Linderman, 37 Signals

Customers are enormously punishing when companies don't meet their expectations.

— Tahl Raz

It's not the consumers' job to figure out what they want

— Steve Jobs

Customers can't always tell you what they want, but they can always tell you what's wrong.

— Carly Fiorina

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“Businesses need to be more alert. Sometimes the problem is not the customer service, it is the product.”

— Janna Cachola