Business Quote by Mihaly Csikszentmihalyi
“Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.”
About This Quote
Source Book: Flow: The Psychology of Optimal Experience, 1990
If all desires are satisfied, the role of business in creating new wants disappears.
In simple terms: Business exists to spark new desires.
Focus on innovation and meaningful experiences.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- entrepreneurial ventures
- education curricula
Key Concepts
Questions to Reflect On
- What new needs can businesses responsibly create?
- Can fulfillment coexist with consumption?
Human desire may never be fully satisfied.