Activity Quote by Brian Tracy
“The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.”
About This Quote
Source Book: “The Psychology of Selling” by Brian Tracy, 1985
A business exists to attract and retain customers; all actions should serve that goal.
In simple terms: Customers are the core purpose.
Key Takeaway
Prioritize customer acquisition and retention.
Themes
business
customer focus
strategy
marketing
Mood
strategic
focused
Type
practical
inspirational
When to use this quote
- sales training
- product design
- customer service
Key Concepts
Value proposition
customer lifecycle
Questions to Reflect On
- How do you keep customers loyal?
- What metrics show retention success?
A Different Perspective
Overemphasis on acquisition can ignore loyalty.
![“Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product or service that's really excellent. [...] What can you offer that no one else can offer and will satisfy them at a higher level than what anyone else can?” quote by Brian Tracy](https://sms4smile.com/quotes/img-quotes/0da/brian-tracy-216_business_focus-very-clearly-on-a-few-small-things_1822803.jpg)
