Breakthrough Quote by Michael J. Silverstein
“Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.”
About This Quote
Source Book: Trade Secrets, 2001
Mass‑produced functional goods generate steady profit, but breakthrough profits arise from meeting emotional needs.
In simple terms: Emotions drive big profits.
Key Takeaway
Target emotional desires.
Themes
marketing
emotions
profit
Mood
strategic
insightful
Type
business
psychological
When to use this quote
- product design
- advertising campaigns
- brand storytelling
Key Concepts
business strategy
consumer psychology
innovation
Questions to Reflect On
- Which emotions influence your purchases?
- How to balance function and feeling?
A Different Perspective
Emotional appeal can be manipulative.
![“Innovation is not a big breakthrough invention every time. Innovation is a constant thing. But if you don't have an innovative company [team], coming to work everyday to find a better way, you don't have a company[team]. You're getting ready to die on the vine. You're always looking for the next…” quote by Jack Welch](https://sms4smile.com/quotes/img-quotes/9ed/jack-welch-1195_always-trying_innovation-is-not-a-big-breakthrough-inv_111877.jpg)