Business Quote by James Cash Penney
“Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.”
About This Quote
Source Book: My Life and My Business, James Cash Penney, 1950
Business success depends on earning public trust by delivering genuine service, not just chasing profit.
In simple terms: Profit follows trust earned through service.
Key Takeaway
Prioritize serving customers to build confidence.
Themes
trust
service
business ethics
reputation
customer focus
Mood
responsible
optimistic
Type
ethical
practical
When to use this quote
- retail management
- entrepreneurship
- public relations
- brand building
Key Concepts
social contract
stakeholder theory
value creation
Questions to Reflect On
- How can you measure public confidence?
- What service improvements will most boost trust?
A Different Perspective
If service is poor, profit will still decline despite marketing.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)